U.S. authorities investigating Alphabet Inc's Google for anticompetitive be...
SAN FRANCISCO/NEW YORK - U.S. authorities investigating Alphabet Inc’s Google for anticompetitive behavior have recently begun probing the company’s $116 billion-a-year advertising business.
“Ad tech is a very crowded field, and Google competes with hundreds of companies, including household names like Adobe, Amazon, AT&T, Comcast, News Corp and Verizon,” company spokesman Josh Zeitz said. “Publishers and advertisers mix and match technology partners to meet their different needs, creating both competition and innovation.”
“It’s incredibly difficult to compete with the monopoly search and video sites,” said Brian O’Kelley, founder and former CEO of ad tech company AppNexus, in an interview in June.The remaining 20% of Google’s ad revenue is from what is commonly referred to as its “display business.” Google boosted this operation by acquiring seller tools such as DoubleClick for $3.
The popular marketplace, which matches up ad buyers with publishers, is where Google collects high fees. This “last look” was one of several ways rivals allege Google favored itself. Google last week announced that the elimination of “last look” as part of move to a new sales system.
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