Experts urge kids' comic TheBeano to stop promoting junk food brands bmj_latest
The website of the UK children's comic The Beano describes itself as"100% safe for children"—but is its junk food-related content doing more harm than good?shows how The Beano's website—promoted as a digital hub for 6- to 12-year-olds—showcases products from well-known brands that are harmful to children, including fast food, confectionery,Since its launch in 2016, 47.
Health campaigners, however, are disappointed with The Beano's willingness to showcase so many junk food brands—and to put these brands right at the front of children's minds, suggesting that a chocolate, fizzy drink or burgerWith estimates that 22% of reception-aged schoolchildren are overweight or obese, rising to 37% of children by year 6,Kat Jenner, director of nutrition, research, campaigns, and policy at the Obesity Health Alliance, says,"It is an incredibly irresponsible way...
Nevertheless, campaigners say that there's a question around whether the company has an ethical duty to safeguardHenry Dimbleby, lead author of the National Food Strategy, which called for a salt and sugar tax on processed food, says,"People at Beano might be thinking: 'Oh, well, you know, it's just a little bit of fun, that's what the kids like.' But I just think it is all pervasive in society. This stuff invades every element of their lives.
Nor would it stop the comic running Forknite, a game fronted by one of its characters called Minnie the Minx, who has"been served up a plate of vile veg and she needs your help to eat them and defeat them!".
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