Consumer experts explain the reasons behind why recent polling shows it is increasingly unpopular for American businesses to take a political stance.
Business executives and consumer experts largely believe it is increasingly unpopular for American businesses to take a public stance on current events because it has a polarizing and alienating effect. In recent years, sports teams, clothing brands, beverage companies, food labels and corporate giants have weighed in on some of the country's most polarizing public policy debates.
Given that more companies are taking left-leaning stances, from Nike to Target to Budweiser, it isn’t surprising that independent and right-leaning consumers are feeling more alienated and that left-leaning consumers are more inclined to want companies that take public stances - because companies are aligning with their views,' Sey said.
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