Floral sidewalk installations courtesy of Van Cleef & Arpels are beautifying a stretch from 50th to 60th Streets this month.
on that first floor. There’s an interactive basketball court. You can shoot hoops while avatars cheer for you.
Boster said bringing innovative experiences to Fifth Avenue is “very aligned” with the priorities of New York State Gov. Kathy Hochul and New York City Mayor Eric Adams. “Their top priority is the public realm. Our leaders and government want to see making our streets, our public spaces, more exciting and enticing.
“That’s what we love to talk about — things on the avenue that you can’t do anywhere else,” Boster said.The Fifth Avenue Association was founded in 1907 to support all of Fifth Avenue from Washington Square Park to Marcus Garvey Park before there were BIDs. The association became a BID 30 years ago and covers 46th Street to 61st Street along Fifth Avenue, as well as 57th Street from Madison Avenue to Sixth Avenue.
Last week, Adams and other city officials mapped out a strategy that aims to curtail shoplifting, robberies and organized theft in the five boroughs of New York City. “The Fifth Avenue Association is working with Mayor Adams and his administration on preventing retail theft,” Boster told WWD last week. “We are proud to have one of the most successful and productive relationships with our local NYPD precinct and are grateful that when people come to Fifth Avenue and to 57th Street they feel safe.
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