Also this week: Ultra Records hires an old friend to head of A&R, Songtradr appoints a chief revenue officer and VRTCL ups two.
as marketing manager of the independent music advocacy group. In their new roles, White will oversee A2IM’s label relations and membership engagement strategy, while Lopez-Alvarez will manage marketing initiatives and spearhead membership growth. White arrives from sample marketplace Tracklib, where she rose to music catalog director; Lopez-Alvarez has clocked time at SiriusXM, Maruder and HIFI.
Prior to joining Hustle, Rubin served as publicity manager at Elektra Entertainment, acing press campaigns for the label group’s artist roster found on Fueled by Ramen, DTA Records and the mothership imprint. She kicked off her career with a five-year stretch at BMG Recorded Music, where as in-house publicist she worked directly with a murderer’s row of rock favorites including Evanescence, Thrice, Black Rebel Motorcycle Club and My Chemical Romance’s Frank Iero.
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