With the success of rauwalejandro's latest single 'Tode De Ti,' SonyMusic U.S. Latin president Alex Gallardo is Billboard's Executive of the Week.
"I had the impression that it was going to work well, although I never dreamed it would reach this level of success.", sitting behind a drum set, knocking out the beat to a new, as-yet-unreleased song. And it’s ended up, to this point at least, with the biggest song of his career as the resulting single,"Todo De Ti," rocketed up to No.
The key decision was signing Rauw over a year ago and trying to put the best team of professionals behind him to help him in the development of his career. “Todo de Ti” represents the culmination of many months of work, and many songs that have managed to build a very strong catalog., who plays a key role with his vision of the artist and the development of strategies. The work between the label and management has played a pivotal role in our success.
Yes. Some of his most important songs -- “Tattoo,” “2/Catorce,” “Algo Mágico” -- have been solo tracks. For Rauw, it has been a priority to show that he can reach the top of the charts without needing to rely on featured artists.
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