Tracey Cunningham & Jacob Schwartz, with clients including Margot Robbie & Bella Hadid, have joined Schwarzkopf Professional as brand ambassadors.
“While Schwarzkopf is 125 years of legacy, very globally recognized — we’re really dominant in the European market — what we see for North America is that it’s an emerging market,” said Michelle Chandler, general manager of Schwarzkopf Professional, which had roots with chemist Hans Schwarzkopf in Germany before being acquired by Düsseldorf-based Henkel Corp.
That community is rooted in the salon environment. Cunningham and Jacob Schwartz are tapped into the professional and celebrity worlds. A longtime leading name in, Charlize Theron, Jennifer Lopez, Emma Stone, Sydney Sweeney, Troye Sivan, Paris Hilton, Khloé Kardashian, Bebe Rexha, Bella Hadid, Daisy Edgar Jones, Suki Waterhouse, Camila Cabello, Anya Taylor-Joy, Priyanka Chopra Jonas, Shakira and Mariah Carey, among others.
Mèche will now carry the full range of Schwarzkopf Professional color products for its professionals and maintenance products for consumers. Schwartz, Schwarzkopf Professional’s U.S. hair color trend ambassador, is perhaps best known for his work with Robbie and bringing the actress’Schwartz told WWD in an exclusive statement: “I’ve relied on color products for years to create stunning looks for my clients, and working with them last year to perfect the blond shades for’s iconic ‘Barbie’ press tour was an absolute dream come true.
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