Tom Ford has tapped Angelina Jolie to front its relaunched Lip Color products, with the star sporting its bestselling shade.
, the brand’s first-ever celebrity face for beauty, will front Runway Lip Color, which rolls out globally in full distribution in September with 18 shades — 10 existing, eight new. It replaces the existing Lip Color lipsticks franchise. The refresh also entails Runway Lip Pencils, available in eight shades. Prices range from $46 for the pencils to $62 for the lipsticks.Fragrance seems to be a brighter spot, though.
“We’ve demonstrated consistent growth over time. It’s sustainable and it’s highly profitable, especially post-acquisition,” he said. Upon Lauder’s acquisition of the overall business at a $2.8 billion valuation, the beauty giant entered fashion and eyewear for the first time, with ErmenegildoJesel’s expanded purview has impacted the way he thinks about beauty – and the way the varied products work in concert. “Beauty, fashion and eyewear are the top verticals of the brand,” he said.
Jesel’s mandate is “to continue to run Tom Ford as a united brand across verticals and unify the strategy, the brand codes, the innovation across fashion, beauty and eyewear,” he said. “We need to attract world-class talent, and that means in the creative product development and marketing.” In the visuals, Jolie sports hero shade Scarlet Rouge. “It’s a beautiful color and texture,” Jolie said via email. “A good red lip needs little else. It’s worn with intention. That was part of the discussion.”
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