The popular New York-based creative will headline a show on Jan. 9, the opening day of the fair in Florence.
Todd Snyder is returning to the runway. But it’s not going to be during New York Fashion Week — instead, it’ll be in Florence during
Pitti said it selected Snyder to be highlighted because he is “considered by industry insiders as one of the most influential American menswear designers of his generation.” Snyder follows other top American designers and brands who have been featured at Pitti in the past including Thom Browne in 2009, Brooks Brothers in 2018 and Telfar in 2020.“Pitti is the beginning of the menswear cycle and I go every year,” he said.
Snyder, whose business will surpass $100 million in sales this year, currently operates 15 stores around the U.S. with two others slated to open in the spring. Within these stores, Snyder said, are third-party brands that complement his collection and that’s the reason he continued to attend Pitti, to discover the right partners for his store.
He said the first step will probably be to add European retailers, both brick-and-mortar and e-commerce-only accounts. “Europe to me is the building block to global growth. It’s scary, but it’s exciting, too.”
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