The RealReal and Jimmy Choo are teaming up for National Consignment Day in a new yearlong partnership that includes a complimentary styling appointment.
The pair are partnering up for National Consignment Day, which is Monday, and the unique partnership is the first of its kind for both companies.Courtesy Photo
“What makes this partnership with Jimmy Choo so unique is that not only are they offering luxury consignment services to their vast and loyal customer base, but they’re offering consignment of any luxury item outside of Jimmy Choo, solidifying their commitment to protecting the future of our planet.
Sasha Skoda, The RealReal’s head of merchandising, told WWD that the traction behind the Jimmy Choo brand is also fodder for excitement, with year-over-year sales up 74 percent for the brand. The more items recirculated — the better. Even by recirculating one in five items, The RealReal said it can help steer the industry to achieve the 1.5-degree pathway laid out by the Paris Climate Accord.
“Our partnership with The RealReal reinforces our commitment to the circular economy in addition to our established repair service,” Hannah Colman, Jimmy Choo’s chief executive officer said in a press statement. “The partnership allows us to champion resale by offering our clients an opportunity to give their luxury items a second life. This partnership ties back to the goals we are committed to in our sustainability manifesto.