.SteveMadden is introducing its fall 2022 campaign with several famous faces.
The campaign stars appear in a series of videos that take inspiration from references like Andy Warhol’s screen tests from the ‘60s and low-fi aesthetics of the ‘80s and ‘90s. They model Steve Madden fall 2022 styles like the Fantsie boot, a mid-length heeled style, the Paloma mary janes, a platform, heeled version of the classic shoe, and the double-platform Cypress boots, a knee-length platform boot.
Customers can interact with the augmented reality campaign by scanning a QR code, which will direct them to “Maddenwood” videos and campaign imagery. last year starring Normani, Jordan Alexander, Sydney Sweeney and others. It featured avatar imagery of the campaign stars with oversize heads wearing the Steve Madden’s latest styles.