Steve Madden is partnering with Hilos, an on-demand shoe creation platform, to speed up its footwear making process.
to condense its shoe development process for certain new products. This will allow the brand to create and deliver shoes in as little as 72 hours and will help avoid overproduction by starting its creation process only once an order is placed. The brand announced the partnership Tuesday.
“Steve Madden has always been about speed, but that’s increasingly come at odds with becoming a more sustainable company,” Steve Madden’s chief sustainability officer Gregg Meyer said in a statement. “This Hilos partnership is revolutionary for us because we can produce faster, make less, but sell more. This is just the start of something big for both of us.”creates and ships a 3D printed shoe to a customer within 72 hours of an order placement.
Hilos recently closed a $5 million funding round in 2023 to fuel product creation and partnerships with other brands. The funding round included investors such as former Nike chief operating officer Eric Sprunk, Nike’s retired vice president of global footwear sourcing and manufacturing Greg Bui, XRC Labs, Better Ventures and Builders VC and brought the company’s total funding to $7 million.
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