Sol de Janeiro is hosting a scent-inspired art exhibit at the Miami Botanical Gardens for Art Basel Miami Beach.
and culture through our brand in so many different and interesting ways…so we were excited to participate in the Miami Beachbecause it reinforces our brands heritage,” said Sol de Janeiro general manager Anne Talley, adding that this event had been on the brand’s radar for some time. is the latest in a long list of wins for the brand, which continues to be a consumer favorite.
The trio of artists have been tasked with designing the Cheirosa Portals, which are inspired by Rio de Janeiro’s phone booths known as orelhões. Each one will take on the personality of one of the brand’s iconic Cheirosa scents, which include fan-favorite Cheirosa 62, 68 and 59. While the artists created their own unique renditions, the Sol de Janeiro team shared the inspiration behind each scent, as the brand’s products all reflect Brazil’s cultural history. For example. Cheirosa 62 references the year the song “The Girl From Ipanema” was released and features notes of pistachio, salted caramel and vanilla to evoke the feeling of being on the beach in Rio.
To celebrate the exhibit, Sol de Janeiro will host an opening brunch with select influencers. The team will also be on the ground in Miami directing exhibit visitors to a nearby Sephora where there will be additional celebrations surrounding the exhibit. . We use vendors that may also process your information to help provide our services.
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