Gymnast Simone Biles is the new face of hair care brand K18, launching an inner strength-focused campaign ahead of the 2024 Paris Olympic trials.
— who, with 30 World Championship medals under her belt is the most decorated gymnast of all time — has joined thehealth has been quite different,” said Biles, whose styles growing up were often meticulously planned to accommodate not only her training schedule, but the severity of Houston’s heat. “My mom used to braid my hair for competitions, and then I started getting braids and we were like, ‘OK — that doesn’t really work for competing in gymnastics.
“A lot of people think gymnasts don’t do much with beauty — that we don’t wear makeup or change up our hair — but that’s not the case,” said Biles, for whom taking to the mat donning her look of choice is “even more than the music, because when I feel beautiful and true and authentic to myself — I perform better.”
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