A digital-savvy editor responsible for GQ's China success, Liu will oversee the editorial direction of the Vogue China brand with immediate effect.
Following months of speculations, Rocco Liu, a popular and digital-savvy editor responsible for the success of GQ China, has been namedThe 41-year-old Liu, who joined GQ China in 2009 and now serves as editorial director of the men’s fashion and lifestyle title, will take over the role with immediate effect, overseeing the editorial direction of theIt’s understood that Liu’s successor at GQ China will be named at a later date.
In 2009, Liu began his career at GQ China, where he took on various roles such as senior copyright editor, report editor, and GQ Lab editor, according to Linkedin. Condé Nast China back then also disclosed that GQ China became the most profitable edition due to the success of GQ Lab, yielding 200 million renminbi in revenue in 2018, an amount equivalent to several European editions combined.who stepped down in September 2020, called GQ Lab’s wide-ranging success “the rebirth of GQ,” according to local media coverage at the time.Eager to break down barriers between content and commerce, GQ Lab editors recently began livestream selling on Xiaohongshu.
It’s understood that Condé Nast spoke to an extensive list of candidates for Zhang’s successor, including Hung Huang, Lucia Liu, Cui Dan, Leaf Greener, Weimo Wang, and Blake Abbie, as well as Liu.
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