Paris-based Saudi couturier Ashi imagined “cabin crew fashion” for Riyadh Air, and the 35 looks will debut on June 27 during Paris Couture Week.
New Saudi airline Riyadh Air has tapped Paris-based couturier Ashi, who only goes by his last name, for the uniforms of its flight crew as it heads toward its 2025 launch.
The designs will be introduced at an event that will include a runway show on June 27, the evening after Ashi’s fall 2024 couture show.Artist Daniel Arsham Teams Up With Moët & Chandon as the House Releases Collection Impériale Création No. 1 in the U.S.by making Riyadh one of the world’s key destinations,” said the designer. “I am delighted to be part of a project so significant for our nation.
As a starting point he had as visual references the golden age of aviation, citing movies such as the 2002 comedy-drama “Catch Me If You Can” starring Leonardo Di Caprio and the British Royal Family’s midcentury travel photographs. “I went back to the 1950s and ‘60s and took the glamour from there,” he said. “Then I added touches of futurism to connect with the modernity of today and what that could look like in the future.”to be floating down the on-board aisles.
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