Reese Witherspoon’s Draper James fashion label is looking to give customers a head-to-toe look with its newly expanded accessories collection.
For its first shoe collection, Draper James looked to 1990s nostalgia by focusing on the ballet flat and espadrilles, which are two styles Witherspoon herself regularly wears. The styles reflect the classic femininity of the Draper James’ aesthetic and paired well with the styles already offered in the brand’s apparel offerings. The pieces range in price from $60 to $120 and will be available at Draper James stores and website, as well as Zappos and Nordstrom.
The brand also wanted to offer its customers a complete head-to-toe look, as shoes were the last category of a full look Draper James had yet to enter. Collaborations are an important part of Draper James’ strategy, as it gives the brand an opportunity to reach more customers and experiment with a category they aren’t familiar with, such as Lands’ End, which Draper James first teamed with in 2020 for a swimwear collection.
Moennich explained that partnerships will continue to be a big part of Draper James strategy as it continues to expand and explore other categories.
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