Exclusive: prada and adidas unveil their new sneaker collaboration.
and Adidas are finally sharing the debut products from their collaboration. The first is an all-white take on the Adidas Superstar sneaker, made in Italy by Prada, which will come in a limited edition of 700. The sneaker will be released as unisex and features an edition number embossed on the outside, as well as the Prada logo on the tongue and side.
Both brands have a long history of fusing sport with pop culture. The Superstar sneaker, first released in 1969 as a basketball shoe, quickly transcended its sport purpose to become a cultural icon worn by the likes of Run DMC and the Beastie Boys. Prada has its own cultural cred thanks to its Prada Sport collections, now branded as Prada Linea Rossa, which turn the label’s signature nylon into outdoors apparel, ski-wear, techy ready-to-wear and accessories.
Both items will be available in select Prada and Adidas stores as well as online on December 4, making them the perfect holiday gift for the fashion fan in your life—or, you know, for yourself.The inside of the shoe features the edition number—only 700 total—embossed on the leatherThe Prada for Adidas Superstar and Prada for Adidas bowling bag will release on December 4
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