Exclusive: Petra Collins says ‘I’m Sorry’ for her first fashion collection

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Exclusive: Petra Collins says ‘I’m Sorry’ for her first fashion collection
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The Canadian artist and photographer tells us how she translated her idiosyncratic visual world to clothing with the help of SSENSE.

, the collection she’s been working on in partnership with Canadian e-tailer SSENSE. Its first drop, released today and revealed exclusively here on i-D, offers a capsule of easy-wearing garments -- think satin pyjama twinsets and slip dresses, hoodies, flared tracksuits, and highlighter-hued lace bodysuits.

To hear more about the process behind the artists’ first foray into fashion-making, how she dreamt up its twisted graphics, and the enduring influence of the internet on her work.I was super excited! Obviously, clothing and fashion have been a big part of my life, and a big part of my imagery. When I'm taking photos, I always see clothing as costume design. Even with my everyday clothes, I'm like, 'Okay, I'm building my character for the movie of my life.

I love working with other mediums. When I started taking photos, I actually came from dance, and thought I was going to be a dancer. When we are working on the clothes, it was interesting because my brain had never necessarily thought that way. I worked with my old assistant,, who is basically now my design partner. We started with a moodboard.

There’s always much more to the iceberg than it’s tip, isn’t there? But how did you find the experience of bringing all of this together with SSENSE?

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