Paper Planes is leveraging its popular line of hats for a new partnership with the NFL.
as our medium, we seek to empower people,” said Emory Jones, Paper Planes’ chief marketing officer and close friend of Jay-Z who helms the brand alongside president Ronnie DeMichael. “This partnership with the NFL brings together a community, united by their love of the sport and their desire to achieve greatness both on and off the field. The ability to transcend boundaries — to imagine, to explore and to achieve through meaningful collaboration — is at the heart of everything we do.
When coming up with the concept of Paper Planes, Jones explained, the idea centered around the mental state of going somewhere. “You could be in Brooklyn in the projects, but mentally you could be in Paris today or in Brazil tomorrow. Before someone can think about even getting on a plane to go somewhere, you have to mentally think that you can do it. You have to mentally see where you want to go.
Paper Planes’ celebration of culture is seen through many of its collections. The brand has an ongoing collection called “Global Warning,” which pays homage to different countries and regions the brand has ties to, like Puerto Rico, the Dominican Republic, Jamaica and others. The brand’s upcoming spring collection, called “Lovers Rock,” is inspired by the Afro-Caribbean migration to London after World War II, as evidenced by the bright colors, tropical prints and nods to reggae music.
“We have been steadily building out our product assortment to include knitwear, outerwear, woven pants and more,” DeMichael said about the brand’s growth opportunities. “These new product categories paired with our high-performing essentials category and our signature headwear and accessories create a head-to-toe Paper Planes look. For fall 2023, we will offer a capsule collection to key, top-tier wholesale accounts in the U.S. and Europe.
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