Discover Pamela Anderson's new vegan skin care line, Sonsie, featuring a new rose-inspired Cleansing Mousse for empowered, natural beauty.
, who’s blooming in her new era of empowerment — and bringing a sense of self to new projects along the way.
“When I started working with the Sonsie group, I really wanted to start applying my life lessons and things that I’ve learned along the way — accepting where you are on your beauty journey — and I just felt like the rose garden, for me, was a very grounding message, because I kind of rediscovered myself in the rose garden.”
“When you are using the product, you know that I care deeply about it and about people that are using it, and the messaging that goes along with it is: you are beautiful just the way you are. You are good enough.” The timing is right for a venture with Sonsie, a cruelty-free, clean brand — an apt match for the longtime environmental and animal rights activist. “I think people associate me with those things,” Anderson said. “I’ve been doing it for a long time, even 30 years ago, when it was annoying to make sure things were cruelty-free…especially in this industry.”
Felipe described the brand’s online community-driven relationship as where it sits in the cultural zeitgeist, and Anderson is among the community leaders. Offline, Anderson will be a key player beyond creative channels as she’ll be incorporated in retail expansion strategies, Felipe said.
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