.Virgilabloh's loyal fans of his OffWht brand will be even more front-and-center for the designer.
MILAN — Virgil Abloh has legions of loyal fans of his Off-White brand — customers who now will be even more front-and-center for the designer.
The coronavirus pandemic has sparked some serious rethinking of the fashion system, with designers ranging from Giorgio Armani urging fashion to slow down and to realign collections with seasons in stores to Saint Laurent’s Anthony Vaccarello setting the brand’s own pace for showing collections for the duration of the year and, most recently, Gucci’s Alessandro Michele trimming the number of the brand’s shows to two a year.
WWD: What impact has COVID-19 had on business? What steps did you take to tackle the months to come?
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