NRF, Comexposium staging 'Retail's Big Show Europe' convention in Paris this September.
will be held Sept. 16 to Sept. 18, 2025, at the Paris Porte de Versailles exhibition and convention center, in pavilions four and six. The new event is expected to draw thousands of retailers and business partners, primarily from across
Shay characterized Paris Retail Week as “very much a Paris-based, French event. It would be our ambition to make this a European event, much broader than the French market, by attracting attendees from across Europe and potentially around the world. This will be the inaugural Paris event but we know from the Big Show in New York and the Singapore event that the NRF brand has value in the global marketplace.
Asked if there is a risk of cannibalizing the New York convention by staging the regionally focused annual conventions in Singapore and Paris, Shay replied: “We are very confident Comexposium is the right partner to begin this journey into new markets. We are being very thoughtful about current relationships with sponsors and attendees at the Big Show in New York, and thoughtful about doing things that are complementary rather than disruptive or competitive” to the New York event.
Asked if NRF’s growing overseas activities would lead to increased membership in the trade organization, Shay said, “Membership is not a primary reason for doing this. It’s really about recognizing that retail is a global industry that the NRF serves.”
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