Nordstrom launches online marketplace to grow offerings of brands, size and prices.
For now at least, Nordstrom is easing into its new marketplace format by not rushing to bring in a great many new brands right away. However, executives said they do expect to grow their online product assortment by two to three times in the next few years while keeping their online channels curated, customer-centric and service-oriented. The marketplace went live Monday.
“Our marketplace will feel very, very connected with what Nordstrom is known for. It just allows us more flexibility and agility,” Almeida said. “We can also be much more intentional about serving customers better in different locations.” He emphasized that with its marketplace, the Seattle-based Nordstrom will maintain its reputation for service. “We’ll handle customer care directly with the customer, which most marketplace models from other retailers don’t do,” Almeida said. “When there is customer care issue, they put the customer in contact with the seller directly, bypassing their own customer care team. But we are handling our own care with customers, and then we deal with the brands separately.
Some marketplace items could wind up being sold in Nordstrom stores as well. “The idea is to be agile in showing customers relevant products and brands that we believe they will love,” Almeida said. “As soon as we see that traction, our merchandising teams are informed in terms of what they would want to buy and put in stores. Absolutely, this is a way for some brands to show up in our stores.”
Giant digital marketplaces such as Amazon, eBay, Walmart, Alibaba, Farfetch and Shopify list a vast array of categories and items. Some are characterized as “generalists,” meaning they offer everything to everybody without having a sharp identity or clear image — something Nordstrom promises to avoid.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
It’s Official: Nordstrom Brothers Pursue Nordstrom Inc. TakeoverErik and Pete Nordstrom's proposal to take Nordstrom Inc. private is being reviewed the board.
Read more »
EXCLUSIVE: Nordstrom Rack Hires Lori Marten as EVP as It Gears Up for GrowthNordstrom Rack is planning to open more stores, and hires Lori Marten as evp and general merchandise manager.
Read more »
Morocco wants to become a manufacturing hub as airplane makers struggle to meet demandMoroccan officials want to turn the country into an aviation hub, luring investors aiming to spread out their supply chains to more nations with available and affordable workers.
Read more »
Morocco wants to become an aviation hub, but airplane makers struggle to meet demandMoroccan officials want to grow the country's aviation industry, as companies like Airbus and Boeing outsource production, design and maintenance to countries from Thailand to Mexico.
Read more »
As airplane makers struggle to meet demand, Morocco wants to become a manufacturing hubMoroccan officials are aiming to turn the country into an aviation hub, luring investors aiming to spread out their supply chains to more nations with available and affordable workers. The North African nation is vying for contracts with big manufacturers aiming to speed up production and deliver more planes to meet demand.
Read more »
As airplane makers struggle to meet demand, Morocco wants to become a manufacturing hubMoroccan officials are aiming to turn the country into an aviation hub, luring investors aiming to spread out their supply chains to more nations with available and affordable workers.
Read more »