British actress Nico Parker has become the youngest global brand ambassador at Lancôme.
The 19-year-old British actress’ breakout performances include roles in “Dumbo” and “Reminiscence” from 2019, and “The Third Day” from 2020.
“What we loved with Nico Parker is that she has both the freshness and charm of her age, yet already with a lot of maturity,” said Françoise Lehmann,“At Lancôme, we really want to address all age targets, from the very young ones,” said Lehmann, noting other spokeswomen count the likes of Isabella Rossellini, Andi MacDowell and Yseult. The most recent nominations, also including
From the first meeting, Parker was struck by “how important family and familiarity are to them” — and the brand’s collaborative spirit, she said. “When I was younger, it was always my mom. When I started to grow up a bit, it becomes your friends,” she continued. “Now, I look to my younger brother, I look to my sister, who I would have been like: ‘I hate them.’ Now, I think they’re just the most beautiful things I’ve ever seen. Nature and crying and laughing — every aspect of life, if you take the time and allow yourself to view it in such a way, it can be so beautiful. Feeling is so beautiful.
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