Netflix has teamed up with Bath & Body Works on a 'Bridgerton' collection of more than 30 products, timed to the show's third season.
The entertainment giant has teamed with Bath & Body Works on a collection of 32 stock keeping units that span seven different categories, including body care, candles, soaps and hand sanitizers, in five different scents, including hero, the decision to partner came naturally given the significant overlap between “Bridgerton” viewers and the brand’s shoppers. “We have a very beloved core consumer who really considers Bath & Body Works to be a part of their life.
“Bridgerton’s” viewership also dovetails with Bath & Body Works’ broader strategic focus on younger consumers. “This show has a fantastic viewership, and in the same way that in 2021, ‘Bridgerton’ was’s second-most-watched show. The show brings with it a younger, more diverse audience, which is fueling our growth,” Cooper said.
Olfactively, the products take cues from the show — Schumacher called out the Champagne notes in Diamond of the Season, for example — while a tea fragrance is called Queen Charlotte’s Tea. One range is even scented after a study in the Bridgerton house. “We are actively trying to work our marketing investment and our new point of view to be inclusive to a broader set of customers. That is really important for us,” Cooper continued. “We’re leaning into men, we’re leaning into younger customers, we’re leaning into underrepresented populations. We want the power of fragrance to be experienced by all.”. We use vendors that may also process your information to help provide our services.
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