The revamped holistic brand, including skin care, tools and ingestibles, will be out on May 16, starting in France.
So the new MyBlend, due out starting May 16 in France, has a base product coming in two textures — a cream and a fluid, each for both day and night use — and booster serums that can be layered on according to skin’s needs.Altogether, the brand has some 30 products, including 22 cosmetics, of which seven are “super serums”; three supplements, and four tools, including an LED mask and three mechanical tools.
“All of this allows it to be much easier for someone to enter the brand,” Courtin said. “That’s why we are making an essentially digital brand, with points of sale either in spas, shops or independent perfumeries. We can, perhaps, make a chain, for example, in a country like the U.S.” Product formulations, made with seasoned and young formulators, mix the likes of fermented turmeric extract, vitamin C, marine prebiome and hyaluronic acids.
“It’s an extremely clean brand,” said Courtin, highlighting that the eco-conceived packaging eschews almost all plastic. Outer boxes come in recycled and recyclable untreated cardboard. MyBlend’s philosophy emphasizes the importance of self care, and acknowledges that lifestyle and emotions can affect skin health.
“It stimulates the fibroblasts, the collagen — it’s regeneration par excellence that also stimulates the mitochondria and, therefore, energy,” Courtin said.
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