. gucci tapped MileyCyrus as the face of its new fragrance, named Gucci Flora Gorgeous Gardenia.
For its 100th anniversary, the Italian fashion house tapped the multi-awarded singer, songwriter and actor as the face of its new fragrance, named Gucci Flora Gorgeous Gardenia Eau de Parfum.
The designer described Cyrus as “an artist with a spirit that is both rock ‘n’ roll and eclectic at the same time.” Expressing his admiration for Cyrus, he said he confides she will perfectly embody the scent and story behind it.The campaign images featuring Cyrus will be released in the lead-up to the launch of Gucci Flora Gorgeous Gardenia, which will be available starting July 30 on the brand’s web site and from Aug. 1st in selected Gucci stores, retailers and perfumeries worldwide.
The addition of more than 45 million followers on Facebook, 46.2 million users on Twitter and 12.9 million fans on TikTok make for quite a platform for Gucci to further amplify its brand awareness.
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