Ahead of Messika's fourth high jewelry runway show, founder Valérie Messika talked expertise, confidence in luxury and a Madison Avenue flagship.
The French jeweler will be staging a runway show, its fourth, to present a new 30-set chapter in an ongoing collection initiated in 2023.“Diamonds are carbon and carbon is energy,” she said. “When I entered this industry, it was to take diamond down from its pedestal.”Aishwarya Rai Bachchan Is Larger Than Life in Red-hot Mossi Bubble Dress With Dramatic Train for L'Oréal Paris' Runway
For this piece, the jeweler worked in volume, outlining each stone in brushed gold. “It becomes like a big cabochon and we worked on volumes to surround but not overwhelm,” she continued. “There’s also a sliver of space between diamond and metal, for a kind of breather.” As for the front rows, they’ve included Ashley Graham, Natalia Vodianova, “Emily in Paris” stars Camille Razat and Lucien Laviscount as well as Kate Moss, who partnered with the French brand on a co-signed high jewelry collection.It’s a reality Messika is very aware of.
And the slowdown in luxury consumption isn’t fazing her. If anything, it was something already on the horizon when the post-pandemic euphoria faded. “What I’d like is for Messika to be seen as a luxury house with its unique know-how and expertise in diamond, while being the expression of self-assured femininity, a brand that gives impulse and youth to a deeply storied industry,” said the founder., the company has more than doubled its turnover. According to data shared by the company, 50 percent of its turnover is from Europe, a quarter comes from the Middle East, while the Americas and Asia each take between 10 to 15 percent.
By country, France remains the bedrock. “Our core market remains France,” said Messika. “It’s not a market for image alone, it’s a real business market.”
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