.MakeupByMario’s makeup line is here.
Two years ago, the famed makeup artist told WWD he would one day launch a line of his own. Much has changed since 2018, but Dedivanovic’s persistence has been a constant.
“I wanted a brand that is completely universal, especially in this first collection, [so] that all of my clients would be able to use it — and my followers,” Dedivanovic said. “I started to research and study the shades within the human body. We all have the same shades, no matter where you’re from, [and] surprisingly enough, we don’t have a lot of shades within our bodies. Not to sound morbid, but basically to show that [the collection] is truly universal and comes from within us.
The choice to bring Makeup by Mario exclusively to Sephora was a no-brainer for Dedivanovic, who began his makeup career at the retailer as a beauty adviser in Manhattan 20 years ago. Sephora has seen a 35 percent increase in Instagram Live views on founder and beauty expert content, Patrick added. Makeup by Mario is self-funded by Dedivanovic and a family member. He initially approached investors, but ultimately decided not to take on investment “because I didn’t want my infrastructure to be tainted,” he said.
“I had a lot of things planned for the year and all of it stopped because these events have hundreds of people in them,” he said. His Master Class Albania installment once drew 2,200 people.
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