. LouisVuitton has signed a multiyear partnership with the Automobile Club the Monaco, the organizer of the Formula One race.
NEW FORMULA: Louis Vuitton will design the trophy travel case for the winner of the Monaco Grand Prix, which returns this month after being canceled in 2020 due to the coronavirus pandemic.
It’s also one of the sport’s most demanding tracks, as drivers speed through the streets of Monaco, negotiating steep slopes and hairpin corners, as well as a tunnel. Past winners of the race include Ayrton Senna, Michael Schumacher, Alain Prost and Lewis Hamilton, who won the last edition in 2019. “The trophy trunk epitomizes ‘Victory travels in Louis Vuitton’ — witnessing the next victories and continuing to carry legends,” he added.
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