EXCLUSIVE: Louis Vuitton’s Cruise Campaign Is a Love Letter to Barcelona

For Louis Vuitton's cruise 2025 campaign, Jamie Hawkesworth photographed models against landmarks including La Pedrera and the Fundació Joan Miró.

, artistic director of women’s collections at Vuitton since 2013, typically selects an architectural marvel as a transporting backdrop for his resort shows.

“Gaudí is a world in its own right: he had a singular and fascinating point of view in his interpretation of Art Nouveau, and above all he’s an architect who shaped the personality of a city in a unique way,” the designer added.“It’s really special because you get to see what has inspired the pieces that will come down the runway, and combining sculpture and structure with pieces that are usually structural feels really inspired. It feels really ‘kismet.

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