Louis Vuitton has named Pusha T, a longtime friend and collaborator of Pharrell Wiliams, as its new brand ambassador.
The “Nosetalgia” rapper has been inextricably linked to Williams since making his debut with Clipse in the late 1990s under the auspices of The Neptunes producer. Both men grew up in Virginia Beach, Va., and are frequent collaborators, with Williams producing several tracks on Pusha T’s last album, “It’s Almost Dry.”
“Their shared history promises dynamic future avenues of expression and further affirms the maison’s ambassadorial circle to be those forging today’s contemporary landscape across industries and fields,” Vuitton said in a statement. “Pusha T’s role as house ambassador underscores Louis Vuitton’s vision of bringing together diverse cultural influences to build powerful storytelling within its storied menswear universe. The maison looks forward to this exciting collaborative journey ahead,” it added.
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