Kristin Cavallari unveils her first fragrance for her lifestyle brand Uncommon James, dropping on July 30.
“It has a really nice balance between masculine and feminine, and that’s sort of everything I’m drawn to in life,” said the TV personality and entrepreneur. “I don’t like anything too overly sweet or obviously too hard.”
“No other name could represent the perfume like Hard Feelings could,” she went on. “And Hard Feelings kind of evokes different emotions within people and makes you think of some of your own memories and things that you’ve been through. And I think with a perfume, that’s kind of what you want, is when someone smells it and hears the name, that it kind of makes them feel a certain way.”Two years in the making, it drops on July 30 under her lifestyle brand Uncommon James.
It was a challenge keeping up with the growth the business experienced early on, she said, but now that she’s hired a C-suite, it’s allowed her to focus on developing new products. Leaning into beauty, she’s constantly formulating new ones, she said. “I’ve always said that I feel like I’m designing for me,” Cavallari said of the brand, which she launched in 2017.Hard Feelings was developed in a lab in New York, with Cavallari collaborating with many perfumers. It’s “clean,” EWG Verified — meeting the strict criteria for goods produced free from harmful chemicals — and Leaping Bunny certified, vegan and cruelty free. The brand will display its entire ingredient list on the product packaging and on the Uncommon James website.
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