The six-piece capsule mixing the club's red and black stripes from upcycled Puma jerseys and Koché's couture leanings drops on Feb. 28.
Reimagining these deadstock items, drawn from unsold club merchandise, and pairing it with leftover fabrics from her own label appealed to Kocher as a way to “give back value to pieces that can’t be sold [as is] anymore” and be more responsible, but also finding an outlet for “the joyful creativity that we put in making items more unique and special,” she said.
Praising the combination of the club’s stripes with Koché’s style as a “beautiful and unexpected Re.Koché look,” Puma’s global creative director Heiko Desens said these were “definitely on the list of [his] favorite styling items” for the coming summer. “We are setting a new standard in fashion and sport with this luxurious upcycling project,” he wrote in an email.
The six-piece capsule includes a T-shirt, a button-down shirt, a hoodie, denim pieces and a dress, each in limited runs of 50 to 150 items. They will be available on Koché’s e-commerce and from a selection of retailers such as London’s LN-CC at the kickoff of
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Puma registers ENS domain, changes name to Puma.eth on TwitterMeow! Puma released a series of NFT collectibles and rebranded itself to Puma.eth in the metaverse, following competitors like Nike and Adidas.
Read more »
During Record-Breaking Year, Puma Pivots to North AmericaThe third-largest sportswear brand in the world credits a diverse portfolio and its success tapping into U.S. basketball culture for positive financial results during a difficult 2021.
Read more »
Puma says China boycott, cost pressures weigh in 2022Puma said on Wednesday it expected sales to grow at least 10% in 2022 but the German sportswear maker cautioned that a consumer boycott in China and cost pressures would limit profit growth.
Read more »
Dedicated fans brave wintry weather to watch U.S. women's national soccer team in FriscoIt's quite fitting that the U.S. women's soccer team played Iceland.
Read more »
Brazilian Soccer Players Trapped in Ukraine With Families Call for HelpBrazilian soccer players from Ukraine’s two biggest clubs have issued an appeal to the Brazilian government
Read more »
The U.S. Women's Soccer Team Just Won a Historic Settlement in Their Fight For Equal PayThe U.S. Women's Soccer team victory will benefit generations of athletes.
Read more »