With this agreement, the Oscar-winning actress and film producer is further developing the relationship with Gucci and its creative director Alessandro Michele.
In a film, presented under the tag line “It’s Gucci Time,” she muses on the concept of time in a voiceover monologue, shot in a single-take sequence.
Chastain is seen in character as a “screen idol” in sync with the retro aesthetic of the campaign, filtered by a subtle touch of irony. Michele conceived the campaign, and the film and photos are art directed by Ezra Petronio and lensed by Mert Alas and Marcus Piggott.The Gucci 25H is characterized by a multilayered and ultra-thin silhouette and sharp line and integrated bracelet, crown and bezel.
Three automatic editions of the watch feature in the campaign, all fitted with the brand’s GG727.25 caliber. Alongside the 40mm steel and diamonds model, which Chastain wears in the film and in one of the endorsed shots, are its monochromatic counterparts in blue and pink aluminum, featured in the still-life and endorsed shots respectively. are being rolled out in Gucci stores and at wholesale.
Gucci 25H has a playfully symbolic name, containing a number that the brand’s creative director considers a talisman and one he often features in his collections for Gucci.
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