Exclusive: India's health ministry calls for blocking Juul's entry into country - document

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Exclusive: India's health ministry calls for blocking Juul's entry into country - document
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India's health ministry has called for Juul Labs Inc's electronic ciga...

NEW DELHI - India’s health ministry has called for Juul Labs Inc’s electronic cigarettes to be blocked from entering the country, a letter seen by Reuters showed, potentially dealing a blow to the U.S. company’s plans to tap the South Asian market.

Citing the Reuters article, India’s top health official wrote a letter to the federal commerce secretary in February, saying necessary measures should be taken to “prevent entry of such products in our markets”. Asked for a comment on the letter, Juul spokeswoman Victoria Davis said the company was “open to dialogue with lawmakers and regulators in order to help switch” adult smokers in India to a viable alternative to combustible cigarettes.

The commerce ministry, which is likely to be involved in discussions if Juul was to receive an India approval, did not respond to Reuters queries. Modi’s office also did not respond. However, India’s regulatory environment for tobacco and electronic cigarettes is highly restrictive. The health ministry last year advised states to stop the sale or import of e-cigarettes, saying they pose a “great health risk”. About a third of India’s 29 states currently ban e-cigarettes.

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