Creators selling products on the TikTok Shop are ranked by views their content receives, the number of sales it leads to, their past work with affiliate marketers and a few more metrics, according to TikTok’s company documents that we observed.
A career as a TikTok creator can be described as equal parts glamorous and soul-crushing. You don’t need to look far for stories of those who achieved Tok-stardom, only to be met with a lifestyle full of burnout, instability and constant scrutiny from followers and the platform itself.
While most of us are familiar with TikTok’s uncanny ability to influence people’s purchases off-platform, the company’s attempts to bring those purchases in-house have met a mixed reception. Less than a year ago, the company debuted live shopping for users across the U.K., only to be reportedly met with widespread backlash from the region’s influencers and users alike.
While that was happening, TikTok was running another pilot of its shopping platform for users across Indonesia to rave reviews. Since then, TikTok’s users in Thailand, Vietnam, Malaysia, Singapore and the Phillipines have all gotten access to TikTok Shop, turning Southeast Asia into a commerce hub for the company.In one slideshow aimed at merchants in the U.K.
How brands shop for TikTok Shop creators Aside from the Creator Marketplace that TikTok first debuted in 2019, the company compiles smaller, secondary lists from the creators signed up to work with TikTok Shop. In a memo for merchants published this week, for example, the company announced a dedicated “Creator Ranking List” that allows merchants to surf through dedicated lists of influencers across industries like beauty and baby products.
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
TikTok Pays Artists ‘Almost Nothing’ in Music Royalties – And the Industry is Losing PatienceThink streaming royalties are bad? TikTok revenue can be 500 times lower.
Read more »
YouTube's TikTok-like Shorts now play properly on your TV | EngadgetYouTube Shorts now have native support on TV — in case you wanted TikTok-style video on your big screen..
Read more »
Aaron Carter's Fiancée Tears Up On TikTok Following His Sudden DeathMelanie Martin also shared a throwback video of the singer-rapper in happier times, alongside the caption: 'Forever Posting.'
Read more »
This Cancer Survivor's TikTok Shows Why Some Breast Cancer Awareness Slogans Are Kind Of OffensiveCommon breast cancer awareness slogans like “Save the Tatas” and “Save Second Base” are factually incorrect and sexualize the disease.
Read more »
Stacey Dash and Alicia Silverstone Have 'Clueless' ReunionSee Stacey Dash and Alicia Silverstone reunite for an iconic Clueless moment. ⤵
Read more »
Chinese Government Takes Stake in Kuaishou, Short Video Rival to TikTokThe Chinese government is understood to have taken a small but significant equity stake in Kuaishou, China’s second largest short video platform and a direct rival to Douyin, the Chinese half of Ti…
Read more »