EXCLUSIVE: Gucci Cosmos’ Circular Worlds Ignite Shanghai

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EXCLUSIVE: Gucci Cosmos’ Circular Worlds Ignite Shanghai
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Opening Friday, the “Gucci Cosmos” exhibition showcases Gucci‘s 102 years of heritage and era-defining classics, and comes at a critical time, as the brand forges a path to a more timeless approach to restore its luxury appeal.

The towering figures, or “The Two,” act as a blank canvas as looping images of high-impact colorways and prints sourced from Gucci’s men’s and women’s suits are projected onto the mannequins.

The next room is the “Archivio,” a maze-like circular space filled with baby blue cabinets, drawers and mirrored ceilings that echo the‘s interior design in Florence. Variations of the Bamboo 1947, the Jackie 1961, the Horsebit 1955, the Gucci Diana and the Dionysus are prominently featured. Drawers can be readily opened to reveal pages from artisans’ sketchbooks and replicas of vintage ad campaigns.Within “Archivio” sits the sixth exhibition space called “Cabinet of Wonders.

; Alessandro Michele’s floral take on that suit, and Frida Giannini’s chain-embroidered flapper dress.

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