Exclusive: Gucci Blends Fashion and Music with the Gucci 100 Collection

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Exclusive: Gucci Blends Fashion and Music with the Gucci 100 Collection
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There’s even a nod to an Amy Winehouse deep cut.

Gucci celebrates an epic milestone this year: 100 years of being one of the world’s premier fashion labels. Founded in 1921 as a leather goods company specializing in luggage and handbags for elite Italian travelers, Gucci has undergone countless reinventions over the years—notably in the ’80s, when it became the go-to brand for musicians, especially American rappers.

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