Google parent Alphabet has offered to let rival ad intermediaries place ads on YouTube to address a crucial part of an EU antitrust investigation that could pave the way for it to settle the case without a fine, people familiar with the matter said.
Register now for FREE unlimited access to Reuters.comhas offered to let rival ad intermediaries place ads on YouTube to address a crucial part of an EU antitrust investigation that could pave the way for it to settle the case without a fine, people familiar with the matter said.
The EU competition watchdog singled out Google's requirement that advertisers use its Ad Manager to display ads on YouTube and potential restrictions on the way in which rivals serve ads on YouTube.It is also looking into Google's requirement that advertisers use its services Display & Video 360 and Google Ads to buy YouTube ads. YouTube posted $6.9 billion in sales in the first quarter of this year.
Google has been discussing remedies with the Commission since last year in a bid to avert a fine that could reach 10% of its global turnover, a person familiar with the matter told Reuters last year.
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