Google may be able to stave off a full-scale EU antitrust investigation into its planned $2.1 billion bid for Fitbit by pledging not to use Fitbit's health data to help it target ads, people familiar with the matter said.
Apple is the leader in the global wearables market with a 29.3% market share in the first quarter of 2020, followed by Xiaomi, Samsung and Huawei, according to data from market research firm International Data Corp. Fitbit’s share of the market was 3%.
Earlier this month, EU regulators asked rival makers of wearable devices, app developers and other online service providers as well as healthcare providers for their views. The European Commission, which is scheduled to decide on the deal by July 20, declined to comment. The deadline for Google to offer concessions is July 13. Failure to do so will trigger a four-month long investigation following the end of the EU’s preliminary review, sources said.
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