Actress adriaarjona fronts the new armani women’s scent which was developed with sustainability in mind.
PARIS — Seven years after launching its blockbuster women’s fragrance Sì, Giorgio Armani is poised to introduce a new perfume, called My Way, developed with sustainability in mind.
It has one feminine fragrance pillar, Sì, which last year ranked seventh among prestige women’s fragrances globally and placed fifth in Europe, each up one notch versus in 2018. Armani sketched My Way’s bottle and cap, reminiscent of a stone, blue like the earth viewed from space. A gold-colored band encircles that, meant to evoke the notion of a path, while blue fabric around the flacon’s neck winks to Armani’s fashions.My Way is a project that is integrally carbon-neutral. It’s a first step for Armani beauty to achieve carbon neutrality for all its products and reduce its carbon footprint by 25 percent more by 2025.
Other notes in the fragrance created with IFF’s Carlos Benaïm and Bruno Jovanovic include bergamot from Calabria, Egyptian orange blossom, jasmines, cedarwood and white musks.
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