Skin care brand Prequel is expanding into Target, after seeing viral TikTok success with its $18 glycerin cleanser.
Launched just a year ago, the skin care brand has seen $18 million in online direct-to-consumer sales, according to industry sources. It’s now secured its first retail partner, entering all Target doors on Aug. 18; the business is expecting $35 million in first-year sales at Target, sources tell WWD.
“Glycerin is interesting because it’s in a lot of skin care, but not quite at the concentration level that you see it in the Gleanser,” Ellis explained. “And it can be tricky to formulate with, because glycerin on its own is quite sticky. But it’s not only moisturizing, it also has barrier therapy repair properties. And that’s huge at Prequel, to support the skin barrier. Healthy skin first.”
United States Latest News, United States Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Yup, Rosemary’s Baby prequel, Apartment 7A, looks a Rosemary’s Baby prequelIn a perfect world, this would be called “Don’t Trust The Bae In Apartment 7A”
Read more »
EXCLUSIVE: TikTok-favorite Skin Care Brand Bubble Debuts Cleansing TrioBubble Skincare, the TikTok-favorite skin care brand, is debuting three new cleansers in varied formats, arriving to market in July and August.
Read more »
10 The Boys Mysteries That Can Be Solved By Amazon's Vought Rising PrequelAya Cash as Stormfront and Antony Starr as Homelander in The Boys with a question mark
Read more »
Haymitch Casting Rumors For Hunger Games Prequel Leaves Fans Dividedhunger-games-prequel-haymitch-casting-rumor-response
Read more »
IT Prequel Series Welcome To Derry Officially Wraps FilmingPennywise holds his hand over Bill&39;s mouth in IT&39;s ending.
Read more »
Why We Need a Longlegs PrequelHere's why we need a Longlegs prequel, how it may take shape, and what it could do to enhance the original film.
Read more »