Frankies Bikinis is opening a candy-themed store in New York's SoHo.
founder Francesca Aiello will tie the theme into the brand’s website, which will also get a candy-colored makeover starting Tuesday at noon when its newest collection of optimistic, colorful
“There’s different coverage and support options, without over-designing and overdoing it with add-ons. The idea itself was wanting it to feel simplistic, using our special, butter-soft swim fabric and leaning into the storytelling of touch and taste,” she said. Each piece, sized XS to XXL, is priced at $80, or available as four-flavor buildable Sweet Shop packs for $200.
She added that’s where the collection’s packaging — matching colorful, flavor-inspired packs — came into play. “Retail is a powerful channel for Frankies with the three stores we power across NYC, L.A. and Miami acquiring thousands of new customers each month. We’re excited to help Frankies continue to build community and connect with new and existing customers with this Sweet Shop pop-up,” Amish Tolia, chief executive officer and cofounder at Leap , told WWD.
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