Makeup brand Anastasia Beverly Hills will host its first pop-up in New York to commemorate the launch of its new Beauty Balm, also offering merchandise.
brand will pop up in New York’s SoHo neighborhood at 437 Broadway Street this Friday through Sunday, bringing its latest Beauty Balm launch to life via shade matching sessions, product testing and applications, and exclusive merchandise including sweatshirts,
“We’re very skin-focused this year,” said Soare, adding that same ethos informed the illuminated feel of the pop-up. “The whole place should make you feel like a good skin care day.” “We’ve never been and it’s the biggest market in Europe; we think it’s time for us to get to that market and let people know about Anastasia Beverly Hills,” Soare said.
Such is Soare’s intent with this pop-up as well, which will be open Friday from 2 to 6 p.m; Saturday from 10 a.m. to 6 p.m. and Sunday from 11 a.m. to 6 p.m.
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