Hasbro and Kayou unveil a premium collector set featuring four legendary ponies from My Little Pony: Friendship is Magic with exclusive figure designs and ultra-rare trading cards by artist Amy Mebberson. The set debuts at San Diego Comic-Con before Amazon pre-orders.
ScreenRant has exclusively obtained the first look at a special collector release: My Little Pony Kayou Friendship in the Cards. This premium figure-and-card set is a collaboration between Hasbro and Kayou.
It will debut at Hasbro's booth (#3213) during San Diego Comic-Con before pre-orders open on Amazon. The My Little Pony franchise is iconic and long-running, spanning toys, TV series, movies, comics, video games, and trading card games. A live-action film is also in development from Amazon MGM Studios and Hasbro. Details and high-resolution images of the Kayou Friendship in the Cards set follow.
MY LITTLE PONY KAYOU FRIENDSHIP IN THE CARDS (HASBRO KAYOU| Ages 3 years & up | Retail Price: $59.99 | Availability details below). The set features four legendary ponies, four ultra-rare cards, and serves as an iconic collector's item that's just the beginning. Fans can return to Equestria with this release. Beloved characters from My Little Pony: Friendship is Magic-Twilight Sparkle, Rainbow Dash, Fluttershy, and Pinkie Pie-receive exclusive, stunning makeovers.
The 3-inch figures boast pearlescent finishes, sparkly eye deco, and gold highlights on their manes, hooves, and Cutie Marks, making them unique additions to any collection. Each figure is paired with an ultra-rare Kayou trading card featuring exclusive sketchbook-style artwork by Amy Mebberson-one-of-a-kind illustrations as display-worthy as the figures themselves. Premium packaging includes a protective case that attaches directly to the figure to maintain the collection.
Pre-order details: The set will first be available on-site at the Hasbro booth (#3213) at San Diego Comic-Con. On Monday, July 27 at 1:00 PM EST, pre-orders will open at Amazon.com while supplies last. Quantities are limited in both cases. This announcement precedes more reveals from Hasbro as San Diego Comic-Con approaches.
The annual convention is known for new products, exclusives, and news for collectors and fans. San Diego Comic-Con 2026 runs from July 23-26, with Preview Night on July 22
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