FibreTrace has partnered with Target and Cargill with the first apparel and home products made of the traceable cotton set to hit shelves in early 2025.
— Textile verification platform FibreTrace is joining forces with Target Corp. and Cargill for a new partnership to trace U.S. and BrazilianTarget Corp.
Bringing on a major player like Cargill, the largest privately held company in the U.S., is an opportunity for a major industry shift. Cargill operates a global network of ginning, warehousing and merchandising operations for cotton. Much of the industry is still in an exploratory phase as players seek to better understand their supply chains, Statham added.
Cotton is the “low hanging fruit” of fibers, she said, as it is one of the easiest with which to understand both environmental and location-based risks. Partnerships such as the Target-Cargill tie-up will also increase visibility for consumers, she added.
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