.fabletics will begin offering pop-up experiences at ToughMudder's obstacle races through 2022.
Fabletics has partnered with Tough Mudder, the lifestyle brand that’s been producing obstacle races since 2010.
“As two brands who are committed to getting people moving, celebrating diversity and making fitness and fashion accessible and inclusive, we’re excited about our future together,” said Tough Mudder’s chief executive officer, Kyle McLaughlin, in a statement. “This exciting partnership will allow Fabletics to engage a brand new community, one built on teamwork and overcoming obstacles,” noted Adam Goldenberg, CEO of Fabletics. “Teaming up with an organization dedicated to health, wellness and fitness aligns perfectly with Fabletics’ ongoing commitment to create a fully integrated health and wellness experience. We look forward to collaborating with this passionate community on the course to bring the Fabletics experience to Mudder Nation.
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