113, a wellness destination centered around changing themes, has opened in New York City with its first theme around mindfulness and cognition.
The concept, 113 Spring, offers products, treatments and experiences centered around an ever-changing theme, opens Wednesday with its first theme, “Presence Is the Present,” centered around mindfulness and cognitive longevity.
It is backed by an expert advisory board, including neuroscientist Dr. Jennifer Garrison; molecular immunologist Dr. Azza Gadir; internal medicine doctor and president of the Healthy Longevity Medicine Society Dr. Evelyne Bischof, and preventive health innovation expert Dr. Stephanie Kuku.The theme at 113 Spring will change every four-to-six months and will be inspired by the cycles of nature. “We’re always looking at what the future is going to look like. We are already looking at our second, third, fourth themes, and those will change seasonally,” said Melissa Bunning, 113 Spring’s director of programming and partnerships. “They allow us to bring in new cutting-edge technology, new services, experiences, programs and products. It allows us to constantly bring the newness to our clients and evolve with them.” As the theme changes, so does everything in the space, including the layout itself, which is modular, the treatments and experiences and the products. “It’s that notion of looking at nature and taking cues from it,” said Anne-Rachel Schiffmann, architect and 113 Spring’s lead designer. “It’s always the same, but everything around you, the trees, the plants, changes. These are the parameters of the space we want to have.” With the proliferation of bathhouses and pricey membership clubs, the team behind 113 Spring is aiming to create a new type of wellness destination, best depicted through the space’s unique, science-backed experiences. For its launch, 113 Spring offers Mind-Scent, $95, an hourlong experience created by EveryHuman that employs a user survey and artificial intelligence to create three personalized scents, and Emergence, $95, a 75-minute experience created by Kinda Studios where guests experience a neurosensory meditation while wearing a device that tracks the brain’s activity. An additional experience is available where guests can combine the two and understand how their unique scent impacts their brain activity.“People are looking for more options in terms of validated approaches to mindfulness,” said Kuku in a statement. “This is what consumers deserve: well-curated, deep due diligence, scientifically validated, where possible, well-being experiences to give them the confidence to ask questions, but most importantly, to raise the industry standards of information with real insights.” In addition to these experiences, which will be available for the next four-to-six months, 113 Spring will host other community events, such as its upcoming flower arranging class or tea tasting. Guests are able to book experiences online or walk-in as availability allows.and wellness director Celia Ellenberg, features a range of brands and prices. Some items are unexpected and not commonly found at wellness retailers, such as the Selahatin La Grande Toothpaste Squeezer, $340, or Earable Frenz Brainband, $680. Meanwhile, brands that are gaining traction, like Barrière known for its affordable vitamin patches, are also available at the store. A variety of books centered around the theme of presence are also available, such as “This Is Your Brain on Food.”. We use vendors that may also process your information to help provide our services. // This site is protected by reCAPTCHA Enterprise and the Google WWD and Women's Wear Daily are part of Penske Media Corporation. © 2025 Fairchild Publishing, LLC. All Rights Reserved.
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